Increase Online Sales With a Business Website

By Riley •  Updated: 10/24/22 •  6 min read

We live in a digital world.

A business website can help you increase online sales because over 263 million Americans shop online.

That’s over 80% of the entire American population alone.   

And if you want to keep up with the competition, your business needs a strong online presence, starting with a website.

A website is great for marketing and generating leads and sales for your business.

Plus, websites allow businesses to reach a wider audience than traditional marketing methods and provide an easy way for customers to get in touch.

This leads directly to sales – either online or offline. So, if you don’t have a website yet, and need some more convincing, read on!

Why Is a Website Important?

As mentioned, a business website is important because it’s a 24/7 marketing tool that helps build your brand’s credibility.

People turn to the internet whenever they need information about something. If you don’t have a website, customers may not think you’re a credible business.

You can reach people all over the world!

Sales Increase Through Your Website When People In Any Location Can:

And even if you don’t sell anything directly from your website, you can still use it to promote special deals or coupons. 

Online marketing can attract customers to your physical location.

How Websites Help Customers Find Your Business

People use the internet to find the products and services they need.

This is especially true for younger generations that’ve grown up with technology. 

Millennials are one of the largest groups of online shoppers in the world. So if you want their business, you need to be where they’re looking – online.

A well-designed website will appear in search engine results when people look for businesses like yours.

This means potential customers can find you more easily, which boosts sales.

What Should You Include On Your Business Website?

Try and include the following on your website:

If you include these elements, your website will not only be more likely to show up in search results, but it will also be more likely to convert visitors into customers.

Why Is Increasing Sales Important for Your Local Business?

The bottom line is generating sales is essential for any business – big or small.

Sales are what keep businesses running and allow them to grow. For your local business to succeed, you need to increase online sales.

A website helps by giving you a platform.

You can then use this platform to reach a wider audience, build your brand’s reputation, and promote what you do.

And, with a website, you don’t always have to engage with customers personally. They can access the information they need about your business from your website.

How a Website Increases Online Sales

Websites help consumers gather information about your business.

When your website is informative and easy to use, it lets customers know you’re a professional and reliable company – which can increase online sales!

A Website Is The Ultimate Business Card

If someone’s interested in your product or service but not ready to make a purchase, they can reach out later if they find you online. 

Websites Increase Online Sales

Investing In a Business Website Creates Leads

A business website helps you generate leads in several ways.

First, it serves as the home base for your online marketing efforts.

By driving targeted traffic to your website through SEO, content marketing, and social media, you can capture leads and then funnel them into your sales pipeline.

Second, your website can include lead capture forms that make it easy for visitors to sign up for your newsletter or request more information. 

Newsletters Help You Nurture Prospects 

Newsletters help you nurture your potential leads into sales-ready prospects.

When you provide educational content like blog posts, graphics, and ebooks on your website, you help prospects learn more about their needs.

And if you can educate them on how your products and services can meet those needs – boom, sales!

Plus, automated email marketing campaigns triggered by specific actions on your website (like downloading an ebook) can keep your business or brand top of mind. 

All of The Above Can Help You Close More Sales 

Giving detailed information, testimonials, case studies, and social proof on your website gives customers the information they need to make purchasing decisions.

And by making it easy to contact you or schedule a call from your website, you make the sales process easier. 

Business Websites Save You Time

Tips For Creating a Website That Drives Sales

Now that you know how a website can help you increase online sales, here are a few tips on creating one:

Keep It Simple

The first step to creating a website that increases online sales is to keep it simple.

You want your website to be easy to navigate and understand. The last thing you want is customers getting frustrated and giving up before they even reach the checkout page.

Make Sure Your Products Are Well-represented

Your website should be a true reflection of your products and services.

Make sure the photos and descriptions accurately represent what you’re selling. If you’re selling high-end items, make your website looks luxurious.

If you’re selling budget-friendly items, make your website look affordable.

Use Persuasive Copy

The copy on your website should be persuasive.

You want customers to feel like they need what you’re selling and that your product is the best solution for their needs.

Use strong language that speaks to customers’ pain points.

Use Your Website to Increase Online Sales and Grow Your Business

A business website is more than just an online brochure. It’s a powerful sales tool that can help you generate leads, nurture prospects into sales-ready customers, and close more deals.

And it’s available to customers 24 hours a day, seven days a week.

This means customers can still learn about your products and services and purchase online even if your physical store is closed.

So, if you haven’t set up a website for your business yet, reach out. We can help you create one for your business!

Helping you reach more people than standard marketing methods and provide an easy way for potential customers to get in touch with you.

Riley

Adran Riley is the co-founder of Red October Firm, a photography and graphic design studio in Bloomfield, CT. He's been in the web design and SEO industry since 2015. His mission is to help others share and do what they love online. That way, they can build and connect with even more people.