How to Increase Sales with an SEO Consultant

By Riley •  Updated: 03/28/20 •  12 min read
SEO Services Can Help You Increase Sales

An SEO Consultant can help more people discover your website online.

There are over 200 million active websites on the internet.

And with each passing day, more and more websites are launched.

But how do you get potential customers and those in your community to notice yours?

One key way is through Search Engine Optimization (SEO).

Why You Need SEO

People use Google and other search engines to find your business, services, and products.

If they can’t find you online, they can’t DO business with you.

This means less sales and less money.

Which is why search engine optimization or SEO is so important.

SEO’s optimize your website. So search engines can better discover, analyze, index, and find you.

SEO Consultant

SEO allows more people who are looking or in need of your business or service to find you online.

And if you can’t do it, you should invest in someone who can optimize your business for Google and other search engines.

That way search engines can find you online and better present your website and content to those in need.

SEO improves your website, brand, and business visibility both locally and nationally.

SEO Helps Build Your Credibility

Good search engine rankings (being one of the first to appear in a Google search) means your website is credible.

At least in Google’s eyes.

And as a result, people and more online visitors are more likely to trust in your services and contact you through your website.

All because Google and other search engines like Bing listed your website on the first page when someone searched for something.

An SEO Consultant Can Help More People Find You Online

When customers are searching for solutions to their problems, they will go to Google and type in certain words.

Words related to what they are searching for answers from online.

These are called keywords.

When people enter different keywords and hit enter, Google quickly shows what it believes you are searching for.

Online customers will then click through the many different websites until they have found what they need.

If they’re looking for a business or service they’ll settle on one based upon what you have posted online.

And that is why branding and having an online presence is important. SEO Consultants can help you build a solid online presence.

Because…

When you add great content to your website with clear messaging and descriptions, you get ranked higher on Google.

Which gives you and your business more exposure.

And improves your brand and businesses visibility across the world.

SEO Grows Your Business

SEO is the number one way to grow your business.

Plus it’s faster and more effective than conventional forms of online and offline advertising.

How do you ask?

Well, because SEO is an inbound marketing strategy.

It allows businesses to showcase their products and services to their target audience. An audience and community that’s already looking for businesses like yours.

And it does all of this without having to force any of your content and service on users.

Information about your business and brand are discovered naturally while people browse/surf the internet.

SEO Boosts Your Traffic

With SEO every visitor that comes to your website is a qualified lead. They found your website through a referral or keywords.

Keywords you used to optimize your website. And increased it’s discoverability. Giving you more and more leads your leads.

And this increase in website traffic didn’t not happen by accident.

Nope, it takes effort.

Effort and an investment in SEO. An investment that ensures customers are reaching your website. People who are already interested in what you have to offer.

And with a professional SEO Consultant, you can build a strong online presence.

An online presence that helps you grow your business. And attracts new customers to your website for years to come.

Provides Information About Your Target Audience

SEO and Your Target Audience

The best part about SEO is that it not only grows your traffic and visibility.

It also identifies the best and worst parts of your website.

Tip: With the Google Analytics and other tools, you can track where most of your website traffic is coming from.

And it does this accurately using various metrics and data.

Information and data that gives you valuable insight into your potential customers and their online search patterns.

Which allows you to learn more about them and how you can help.

Because SEO lets you understand the different keywords they use while searching, get a general idea of where they are located.

And time when they are active most. Which is why you and your business need SEO.

It provides valuable information. But, SEO can get complicated.

Especially when you’re just starting out and have no idea what you’re doing.

But no worries!

You can hire a local SEO Consultant.

They can work with you. And help your community and more people searching for you across the internet discover you, your services and products more.

Especially on Google and other search engines.

But if you doubt you need an SEO consultant, here are 10 signs you need some help.

1. Your Pages Aren’t Ranking

SEO is all about getting your website’s pages to rank on Google. So if this isn’t happening, you should seek some help!

Because on average, over 75% of all traffic goes to the first three results listed on any given Google search page.

With a majority of that going to the first website listed.

Help With Website SEO

But what exactly does this mean?

Well, it means you should do whatever you can to get your website listed on the first page.

At the top of Google’s search results.

And other search engine search results.

If your main pages aren’t ranking well, it doesn’t mean you should stop trying to rank first.

You could be a few changes away from appearing first on that search engine results page.

Plus, if at first you don’t succeed, try, try again.

Especially when it comes to optimizing you or your businesses online search presence.

SEO is hard. And competitive.

Your competitors are trying to rank and improve as well. So keep going and get help when you need.

2. You Believe SEO is a One Time Thing

If you think SEO is a one time event, you’re wrong.

A comprehensive SEO strategy can take weeks and months implement and work. It’s not something you accomplish in one day.

But when setup and optimized, it works.

So if you think you can set it and forget it, it’s another sign you actually might need some professional help.

That is if you want to maximize your SEO results.

If you believe you can learn it and implement it on your own they give it a try. But if you’re not interested, outsource it. Hire an SEO specialist.

And while there are some SEO related items that can be done in one day, success requires a long term commitment.

Because it really does take 3 to 6 months to see a return on your SEO investment.

Which is why if you don’t know how to make the right changes, rely on an expert.

3. You’re Not Getting Enough Leads

Many websites are created just to get more leads and increase business.

But oftentimes, websites aren’t optimized for SEO. Which means they’re missing out on potential leads.

People, those searching on the internet, their community, and customers are not finding them.

And because of this many business owners should seek help.

If you don’t know what you are doing, hire someone. An SEO Consultant can optimize your website for you.

Which will help you increase sales. Because more people will find you and a higher percentage of those visitors will become customers a continuous basis.

4. You’re Not Sure What Keywords to Use

Keywords and SEO

As a business owner, you need to be picking the keywords you want your website to rank for.

But sometimes you just don’t know.

And it’s tough because there are a ton of different keywords you can pick from.

But, just ask yourself – what are my potential customers searching for?

How do they phrase it in Google? Which keywords are getting the highest search volume per month?

All of these questions are important things you should consider.

And if you don’t:

You need to help. And here at Red October Firm, we use a wide variety of SEO tools.

Tools that can analyze the data and help you pick the best keyword options for your website and content.

5. Your Websites Traffic is Decreasing

Without website traffic, there are no visitors.

And without visitors to your website, you won’t have any leads and conversions.

And without leads and conversions you won’t have any sales.

Which is why getting enough website traffic is incredibly important.

But if your website traffic is in declining, you don’t have to start all over. You can fix it.

And we can help you make the right decisions and start improving your website’s Google and SEO rankings.

6. You Don’t Know How to Analyze Your Results

If you don’t know how to analyze your websites SEO results, there are some great tools out there for you to measure your site’s performance.

For example, Google Analytics is one incredibly robust tool and platform that allows you to analyze your website’s traffic and data.

But if you don’t know how to use it, it’s not really helpful at all.

Which is where an SEO professional can help.

An SEO Consultant can decipher the information you need so you can focus on your business and take things to the next level.

7. You Don’t Have Time

This is a common problem for local business owners.

You either have a small team, or it’s just you working to grow your business. And when this is the case, it can be hard to stay on top of everything.

You’re wearing multiple hats. There are likely 20 other things you could or should be doing.

Instead of SEO.

And because of this, it’s likely your business SEO strategy isn’t getting the attention it deserves.

Meaning it’s also a great reason to turn things over to a team or someone else.

An experienced SEO consultant or online marketing agency.

8. Google Penalized You

While working on your websites SEO, has Google penalized your website?

If so, this can be a huge setback.

But, if you take steps to correct and address it fast, it won’t be the end of the world.

Nor does it have to be the end of your site.

SEO and Google

Because you can do many things to get back on track.

But, keep in mind SEO is very complex.

Which is why if you’ve been penalized by Google, you should rely on professional.

They’ll help you get back on track. Help answer any questions you might have about why you were penalized.

And things you can do to prevent it from happening again in the future.

9. You Can’t Keep Up With the Changes – An SEO Consultant Will

Online marketing and the world of SEO changes fast.

Strategies and tactics that worked 6 months or even a year ago likely won’t work anymore.

And in a year, things will be progressively different than they are today.

New best practices will become the norm. And as a result, so should yours.

Like business and life, things change.

So your list of tools, strategies, and tactics should change as well based upon what’s happening in the industry.

Google and other search engines are constantly updating their algorithms.

And because of this often there are changes that can affect your rankings.

This means you have to stay on top of these changes as well. But, as a business owner you might not always have the time.

No time to read, research, test, and stay up to date with changes in the industry.

Changes that WILL affect your SEO rankings. And how people and customers find you.

So hire a professional. They’ll make sure you’re up to date and stay that way.

By implementing any changes and updates on your website they’ll leave one less thing for you to worry about when it comes to your business.

10. Your Local Business Profile Isn’t Optimized

In the past, when someone needed a product or service in their local area, they’d open up a phone book.

If your hot water heater went out or your electricity wasn’t working you’d HAVE to get a professional to look at it.

At which point you’d dust off your yellow pages, find a local professional and look up their phone number.

But nowadays things are a little different.

Yellow pages are pretty much a thing of the past.

Instead, everyone has smartphones, Google, and Facebook in their pocket.

So instead of pulling out your phone book. Which you might have a hard time even finding one, you turn to Google and the internet.

Which is why if you’re a local business owner, you need SEO.

Because in this day and age you HAVE to optimize your search engine rankings so people can find you.

And the principles of local SEO lineup with regular SEO.

Yes, there are some differences. But they go hand in hand.

And as a SEO consultant, we can help you set things up and understand what you need to do in order to start showing up to customers in your local online listings.

We’ll monitor and update all the changes for you.

That way you don’t have to worry about customers finding you.

Hire an SEO Consultant

A well-optimized website is a guaranteed way to grow and add credibility to your business.

So hire an SEO Consultant that can help you grow.

As you continue to get more and more visitors, you benefit from Google Analytics and other monitoring systems.

Which when used can tell you how different sections of your websites are working together to achieve your overall promotional strategy.

So get to it!

Start using SEO in your business and optimize your website to get the most out of your online presence.

And if you need help, reach out for a free SEO audit, and consultation.

Riley

Adran Riley is the co-founder of Red October Firm, a photography and graphic design studio in Bloomfield, CT. He's been in the web design and SEO industry since 2015. His mission is to help others share and do what they love online. That way, they can build and connect with even more people.

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