As a local business owner did you know a local SEO company can help more people discover you?
If not, let’s discuss.
SEO or Search Engine Optimization is a term for methods that are used to increase a website’s ranking on the SERPs (Search Engine Results Page).
And Search Engine Results Pages are websites like Google, Bing, Yahoo, etc.
Individuals, customers, and those in your community use search engines to search for their desired products, services, information, and more.
Which is why as a business owner you NEED to have an SEO strategy.
Why Your Business Needs SEO
Because prospective customers are searching for products, services, and information you provide or know on the internet.
So… once you have a good SEO strategy in place for your business, you can start getting a good amount of traffic to your website.
Which in turn will boost your revenue and sales because more users, and those in your local community, will find your business more frequently.
But you need to have some patience because SEO takes time.
Don’t Know Where to Start? Hire an SEO Company
If you have some extra money to invest it can go a long way.
You can start investing and advertising to become one of the top search results on the different search engines. Which means ranking 1-10 on Google.
And instead of spending your marketing and advertising dollars on outdated methods, spend some money on SEO.
With organic SEO you are not buying keywords.
You’re creating content with useful information your readers, customers, community, and people are searching the internet for.
Quality > Quantity
Think quality over quantity when it comes to SEO and marketing your business.
When you provide quality solutions for your customers’ and clients’ problems, you’ll give them a reason to keep coming back to you for answers.
Search engines want to provide users with solutions to their problems, questions, wants, and needs.
They want to give fast, useful results.
And you can broadcast and use SEO to offer your valuable information and solutions to users. They’re looking for businesses like yours to solve a problem or purchase the different products you sell.
As a business owner with a website, you should be looking for ways to get noticed in the search results.
And an SEO company can help you, your business, or brand get noticed.
Today, there are many things you can do to show up in Google as a local business. But there is no one solution. SEO and other marketing solutions work together. When combined, they create a complete marketing solution.
For example, Google My Business is another marketing solution. It’s a dashboard for managing listings. And is used with SEO to market what you want.
But what exactly is Google My Business and why is it so important?
Google My Business
Google My Business is Google’s one stop shop to manage how your business will look and perform in the search engine.
It’s an essential tool to find out and adjust how your website shows up in Google Maps and organic search results.
Google My Business is THE biggest driver of local SEO success, with quality links from other websites coming in at a close second.
You can manage your business listing by adding details, opening hours, photos and more.
Once in the dashboard, you can also manage the reviews customers are leaving behind.
Which you should be reviewing because reviews themselves are a major factor in your local SEO efforts.
How Does Google My Business Work?
Getting started with My Business is easy; you have to make an account and claim your business.
After filling in your details, you’ll get a real-life postcard from Google in the mail at the address you gave them.
This card is used to prove you’re the owner of the business listed at the address.
And once verified, you can fill in all the necessary details online and check how your business listing is doing.
You can even get regular insights to see how many views, clicks, and subscribers your listing got over a period of time. It’s a great way to get feedback on how your business is viewed by Google and customers looking for you.
Keep in mind Google My Business is not the only tool or a single solution for your local SEO needs.
Google My Business needs to fit with your on – and off the internet SEO efforts.
Also, you won’t get listed high if your profile is inaccurate.
Nor will you reach the top of search results without a well-designed website and local content.
They go hand in hand.
How to Optimize Your Google My Business Listing
To start, you need to claim your listing.
If you need help, hire a local SEO company.
After that, you can use the following tips to make your Google My Business account a success.
But, keep in mind that everything you add must be in line with the information you provide on your site.
Because inaccurate information will lower your listing and could remove you from search rankings.
Google My Business Tips:
- Claim your listing with your actual business name
- Choose a category as accurate as possible
- Provide as much data as you can – your profile has to be 100%
- Check your phone number
- Check your opening times – think about holidays!
- Review your photos – are they accurate and good or can you improve them?
- Check and review your listing every other month to make sure everything is accurate
Create citations on other sites as well – pick well-known business listings or review sites and directories. And stay away from spammers.
And if there’s one tip to remember above all, it’s to keep your Google My Business listing up to date with your website.
Always, keep your information up to date!
Yup , it’s that important I had to say it twice.
Google My Business is not a set it and forget it type of thing. Things change.
Your business changes.
So keep everything active, monitor reviews and stay on top of things.
My Listing Isn’t Performing Well = Hire a Local SEO Company
It’s frustrating if your Google My Business listing doesn’t perform as well as you’d like.
But keep putting in the hours, and things will work out.
If you want faster results hire a local SEO company to help you out or review what you’ve done.
3 Ways You Can Benefit
Now, you are probably thinking, how can Google My Business possibly benefit my company, and what is the point of listing my business on it?
Well, there are many reasons why you should post your business on Google.
And in order to get a better idea of what Google My Business has to offer you, it’s important for you to look at the benefits of using it.
So, here are the top three reasons why you should be using Google My Business.
1. Google My Business Is Free
As the title says Google My Business is free, and it can drastically increase your chances of being found online and making more money.
Of course, simply having a listing isn’t enough.
It needs to be 100% complete and optimized in order to land near the top of the local listing results.
And because it doesn’t cost you anything to use it, you’re definitely missing out on a huge opportunity to gain more online exposure by not using it.
2. Better Search Visibility
When you search for something on Google, you may have noticed a high visibility panel near the top of the page.
It usually contains three local business listings and their information. Many refer to it as the local 3 pack.
These are populated by Google My Business listings.
And a complete and optimized business listing can help your business land in this section.
Plus, when someone clicks on your listing it will direct them to the rest of your content. Such as your website – or even a direct phone call to your business.
3. Track Website Traffic and Audience
You can use the Google analytics tool in Google My Business to get statistics on your website traffic and audience.
Google Analytics is the filled with information on all the things related to your business and how people search and find you on the internet.
While Insights looks at the traffic garnered on your Google My Business account, Analytics provides a more in-depth look at your website traffic.
SEO and Online Marketing
So, by now you might be asking how?
How do search engines like Google list and market your business online?
It’s, not a straight forward answer.
But to keep things simple, search engines use algorithms and different parameters to assess the true quality of a website.
So what does this mean?
Well… if your business has content that’s valuable, up to date, optimized, and it’s hosted on a fast, mobile-responsive design, your website will appear more often in search engine results.
SEO plays a big role in a successful online marketing campaign. Google and other search engines can analyze data as fast as half a second.
And because of this, every single action you take to optimize your website can have a direct impact on your SEO rankings and your sales as a result.
Which is why as businesses become more aware of the opportunities to acquire more targeted leads online and locally, there’s a greater need for SEO services and an SEO company.
With SEO you can increase your leads. And as a result increase your profits.
Why Your Business Needs SEO and a Local SEO Company
When a page on a website loads slow, visitors spend less time and are more likely to leave your website.
Faster loading pages increase the user’s experience and keeps potential customers on your website longer.
But it can take a while before you start to see the results of your SEO strategy pay off.
And that’s because there are many different components of a thorough SEO strategy.
SEO Components and Definitions
Any one of the following SEO components can affect your businesses overall ranking on SERPs:
H1 Tags: Larger headers used to title your content.
Keyword Density: The number of times keywords are mentioned on the content of your website.
Meta Description: The description you offer search engines in your html tags.
Permalinks: A permanent URL link that’s specific to your website. It’s beneficial to include all keywords in permalinks to be rank higher on Google.
Backlinks: Refer to the instances when other websites link back to yours by offering their viewership with your website URL.
But keyword density, meta descriptions and backlinks and what’s listed above are just a few of the different elements.
As a local business owner, there is no way you can get more views online without local, paid, and organic SEO.
But when you do start seeing results, you and your business will be rewarded for years to come.
Which is why every business and company needs a good SEO strategy and SEO company. Not just for identifying keywords but to know what works with their audience.
And to make sure your business can be found in Google and is up to date.
Google My Business and a great SEO strategy is still the single most important component of any online marketing effort.
An SEO company can help with both.
They will help get eyes on your business, boost sales, grows your brand, and ensures a steady stream of visitors to your website and local business.
Which is why if you want to grow your business, you need to get in touch with a professional SEO company.
They’ll help you rank higher in search engines and help you stay ahead of your competitors.
But that’s just a few of many different benefits an all inclusive marketing and SEO company can provide.
So analyze your current SEO rankings and start identifying where you can improve.
And reach out to Red October Firm!
We can help you plan your content, come up with a strategy, keywords, and do full SEO audits for your website.
RileyAdran Riley is the co-founder of Red October Firm, a photography and graphic design studio in Bloomfield, CT. He's been in the web design and SEO industry since 2015. His mission is to help others share and do what they love online. That way, they can build and connect with even more people.
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