Want to make more money with your local business? You should hire a local marketing firm.
As a local business owner have you ever asked how customers are finding: you, the services your industry provides, products, and physical business location?
Because a lot of your business is most likely coming from online search engines.
Google, Bing, Yahoo, Yelp, and other navigation apps like Google and Apple Maps are how people and potential customers are now discovering your business.
And a local marketing firm can help you optimize these.
Yes, traditional marketing like flyers, TV commercials, radio ads, and word of mouth are still very important.
But… online marketing is just as, if not more important than the traditional marketing methods.
Traditional marketing and the methods many of us are used to are not working as well as they used to. And unlike online marketing you cannot measure traditional marketing methods.
Which is why there’s such a demand for digital marketing services and search engine optimization.
But what is the purpose of online search engines?
The Purpose of Search Engine Marketing
The real purpose of search engines like Google is to provide those in search useful results.
Search engines are all about connecting valuable information to users looking for solutions.
Solutions that will resolve a problem or answer a question they might have.
And a large amount of searchers are researching and looking to purchase a product or service now or in the near future.
Websites, apps, and search engines like Google just offer the platform. A platform that connects users with the products and solutions they’re searching for.
Search engines do this by using algorithms and different search parameters. Which then grade the quality and relevancy of different websites and businesses.
So what exactly does all of this mean?
Well it means you and your business NEED a website.
A website filled with quality content, solutions, and services you can offer visitors searching online.
And a local marketing firm can help you with everything.
Because without a website there’s no way you can get the visibility you’re looking for in the without search engine optimization (getting found easy on platforms like Google).
And as a local business owner you should see the need for SEO and online marketing services. You need these services.
Not only for identifying different keywords but because you need a message you can stand behind and share with your audience.
As an owner, you need to know:
- What makes you different?
- What separates you from other business owners in the same area, and in your industry?
- And what attracts customers to your business?
How Our Marketing Firm Can Help
Getting found on Google and the initial set up for any SEO campaign is crucial in achieving the result you’re looking for.
Before every online campaign, Red October Firm can help you by providing a full SEO analysis.
We’ll look at what keywords you’re already ranking for. Determine if your site is mobile-friendly, loads fast enough, and determine other ways you can improve your online presence.
This then helps determine what online marketing services you need and should either do on your own or invest in. And we will provide you with a few ways we can use search engine marketing services to grow your business.
We fix any errors on your website so it’s fully SEO friendly.
And finally, we’ll check and see if your site is user friendly and has enough quality content to attract potential customers, and does it get them to convert – spend money with your business.
All of these actions once done are important if you want to achieve the best SEO results now and in the future.
Red October Firms Marketing Process
For every SEO campaign you need to know who your target audience is.
And you should know what they’re asking and typing in on the different search engines.
This is where keyword research comes into play. Finding the exact terms and phrases that are being typed by users online and in Google helps us customize your website and attract your target audience.
Plus, having the right keywords in place will set the foundation for the rest of your SEO campaign and website in general.
Once we have the keywords in place, we’ll optimize your site with them. This process takes a number of technical steps to make sure your website’s perfectly built with each search term.
Because algorithms for search engines (Google) are based on the relevancy of your search terms.
So, making sure your website is filled with relevant keywords is very important if you want to start appearing for them.
You want to show up when your customers and clients go and type them in.
How Do You Start Ranking Online?
Search engines are not a person.
They are algorithms and machines.
And they don’t decide on their own if you’re more or less relevant to another website in your industry based on a similar keyword.
So how do you start ranking for the keywords?
Search engines measures how relevant your website is based on the amount of users that are coming to your website through those keywords.
And how exactly will users searching for keywords find your site if you’re not on the first page of search engines like Google and not yet ranking for them?
So let Red October Firm do a number of things to increase and drive online traffic to your website for the keywords we have identified.
For example, we’ll start working on backlinks if you’re missing them.
And reach out to websites we think are relevant for links back to your businesses’ website and blog posts.
Because when you link with other authoritative websites that’re getting good traffic, and blog posts with similar keywords your website traffic will increase as well.
But we know all industries and websites are different when it comes to what they need for their online marketing needs.
Which is what sets us apart from other local SEO companies.
We provide customized search engine marketing services by finding out what needs to be done to help increase your businesses online and local presence.
Results You Need
As a creative or business owner, you’re looking for results and solutions!
However, with SEO, the results are not seen right away.
But, with a customized SEO plan, within 3 months, we’ll start getting you results.
Some in as little as 7 business days!
And along the way, we’ll provide you a monthly report. Inside the report, you’ll find analytics and rankings information about your business.
Plus it will help us determine if anything should be changed to further improve your online marketing presence.
Send us an email or give us a call to get started today.
We’ll start by sending you a free online marketing game plan.
Inside, you’ll discover how our online marketing solutions can help you and your business grow.
RileyAdran Riley is the co-founder of Red October Firm, a photography and graphic design studio in Bloomfield, CT. He's been in the web design and SEO industry since 2015. His mission is to help others share and do what they love online. That way, they can build and connect with even more people.
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