How to Grow Your Instagram Following

By Kyra Chambers •  Updated: 05/28/20 •  9 min read

You mean business and want to grow your Instagram following.

Instagram is THE most popular photo-sharing app out there.

But to say it’s just a place to share your family’s vacation photos is a vast understatement.

Instagram is also a place for you to connect with other like-minded people, brands, and explore new ideas and forms of self-expression.

You can also market and grow your business to millions of people across the world.

No matter what you’re currently using the platform for, whether you’re trying to attract more customers to your business, or want to grow your personal brand, this is the app that’ll help you get noticed.

So, if you want to learn more about how you can make your account stand out above the rest, and grow your page…

Read on!

How to Make Your Instagram Page More Attractive

How to Grow Your Instagram Following

One of the best and fastest ways to help your page grow is to make it look stunning and well organized.

Here are a handful of different ways you can ensure all of your photos are winners.

And catch the attention of wandering eyes on the explore page.

1. Stick With a Theme to Grow Your Instagram Following

Instagram gives you the option to place filters onto your photos. If you choose to use them, try to use the same filter for every photo.

This tip will allow your entire feed to look cohesive and similar to your brand — and in turn, it will look more polished and professional too.

For example, if you’re in a heavy metal band, opt for a gritty look. Play up the shadows and blacks on your photos.

On the other hand, if you run a cooking page, ensure everything is light, airy, and colorful.

However, these aren’t hard and fast rules.

But they can help you attract an enthusiastic audience who enjoys the same interests as you.

If you want to unlock better editing tools, consider alternative photo editing apps. Adobe Lightroom, for example, is available both online and through the app store.

And with it, you can control the saturation, exposure, highlights, and blacks to create your own unique look for all of your photos.

VSCO is another editing app with a lot more editing presets. That way you can upgrade your feed and create aesthetically pleasing images.

Try one of them out. Play around until you learn and get better.

And keep in mind, your photos don’t have to look exactly the same, but they should look uniformed — similar colors, tones, and angles.

2. Upgrade Your Camera and Gear

Grow Your Instagram

If your photos appear lackluster no matter how long you spend editing them, you may need to invest in a quality camera.

And if you take product photos, consider purchasing your own professional lighting gear and backdrops.

Flatlay backdrops are inexpensive, easy to use, and can increase the quality of your photos.

3. Switch it Up

While this goes against everything you’ve read in the first point, hear me out.

You want to have a consistent page filled with relevant photos — but you also don’t want a stale and tired feed either.

For example, if you run a beauty page, don’t make all of your photos pictures of yourself. Switch it up and throw a photo of your outfit or a new lipstick in between selfies.

Similarily for bigger brands, post photos of customers using your products instead of continually using the same brand photos.

This will also allow potential and current customers to connect with you and your product.

4. Add Graphics to Your Instagram Stories

This tip is pretty straight forward.

Like your page…

Make your Instagram Stories just as fun and colorful.

Add graphics, gifs, and filters for more visually appealing videos.

5. Make Your Instagram a Useful Resource

Enough about the photos — it’s time to dig deep into your captions.

The quality of your page and Instagram following will skyrocket if you also provide useful information your followers can benefit from.

Tag major brands, or include highly detailed advice or tutorials underneath your photos.

For example, if you sell jewelry, create posts like how to find the best precious metal that will match your skin tone.

How to Grow Your Instagram Following

Now it’s time to discuss how to grow your followers and engagement.

Consider these tips to see some significant growth over a steady period of time.

Get More Instagram Followers

1. Switch to a Business Profile

Switching to a business profile unlocks several tools unavailable to standard Instagram pages.

For example, you can track more detailed analytics. So you can know who is interacting with your posts and Instagram Stories.

You can also connect to a Facebook page for even more exposure.

A business profile also allows you to run Instagram ads — so you can easily get the word about your page and products out there online.

And business account can also help you if you’re an aspiring influencers.

You’ll be able to seamlessly incorporate branded and sponsored content while abiding by strict FTC guidelines.

2. Use Appropriate Hashtags

Don’t sleep on hashtags.

They’re a tried and true method of getting new people to follow your page and engage with your content.

Use hashtags relevant to your industry.

Add photos and stay away from ones that may be popular, but not pertinent to your growth and audience on the app.

3. Leave Thoughtful Comments on Other Posts

Follow other pages in your industry.

And when you do interact with them by leaving thoughtful comments under their photos.

Not only is this a genuine way to network.

But it’ll invite more people to scroll through the comments section to your page.

4. To Grow Your Instagram Following, Use All of the App’s Features

Growing on Instagram isn’t just about posting photos consistently anymore.

In 2016, Instagram rolled out the Stories feature.

And in 2018, they premiered IGTV for creators to post long-form video content on their respective accounts.

So make sure you’re utilizing all of these features on the platform.

And don’t forget live streaming and engaging with your audience is another way to stay relevant and grow your Instagram following.

5. Know When to Post

WHEN you post is about as relevant as WHAT you post.

So… keep in mind the exact time and days of the week when you are about to post something on your account.

According to Hubspot, you should post three times a week, at around 5 AM.

Most users tend to check their phones first thing in the morning on weekdays. So this is considered prime time.

And also, consider posting between 11 AM and 3 PM on weekends.

6. Create a Consistent Content Schedule

Consistency is vital when it comes to social media.

Especially if you want to see your numbers skyrocket and grow your Instagram following.

Start by creating a weekly schedule for your content, so you’re always ahead of the game.

Or follow along with our FREE 60-Day Content Calendar.

7. Interact With Your Audience

Always respond to comments and direct messages.

This’ll keep your community happy and connected.

And keep you up to date with what they want to know and see more of from you.

8. Use Other Social Media Platforms to Promote Your Instagram Account

Maybe you already knew you could use other forms of social media to draw attention to your Instagram account.

And if you didn’t, now you know.

If you run a website, you can use a plug-in to displays your feed on your home page.

And if you don’t have a website yet, here are 10 reasons you need a website.

If you have a Facebook page, sync, and connect it with your account(s). That your audience on Facebook knows what you’re posting.

They may feel more inclined to follow you after seeing what kind of content you’re creating on your profile.

9. Add Swipe Up Links on Your Stories

Reward your followers for their admiration and dedication.

Use the Swipe Up feature in your stories to direct viewers and members of your audience to your latest sale, blog post, or YouTube tutorial.

10. Don’t Fall Into the ‘Like for Like’ Rut

Instagram Followers

People will often fall for this method and believe it’s the only way to grow their page.

But, all this will do is clutter your own feed.

Not to mention, it wastes time since the people who follow you won’t be engaging with your content at all.

And if no one engages with you or what you post, there’s no point in growing your Instagram following.

Unless a big follower count is all you’re after.

Instead, plan out your marketing strategy.

Put slow and steady growth over quick yet shortlived social media success and watch as you grow your audience and following.

11. Avoid Paying for Followers

The last thing you want to do is pay for a Instagram following.

While there are several tools and apps out there that can get you thousands of followers in a matter of a few days or weeks, this is an inorganic way to grow.

Users will look down on pages that have a high follower count, but a low engagement rate.

Also, Instagram’s algorithm will interact less with your photos. So, avoid this shortcut when trying to grow your Instagram following and market your page.

12. Get Noticed by Bigger Brands

And finally, one of the best ways for you to grow your following on Instagram is to get noticed and reposted by other brands in your industry.

For example, if you run a vegan health and wellness page, take some beautiful photos of your favorite plant-based protein powder.

Use plenty of hashtags, and make sure you tag the manufacturer directly.

And then, if the social media manager of the respective brand or account likes your content, they can repost your photo.

Thus allowing all of their followers to find and follow you in return.

Instagram Can Grow Your Business or Personal Brand

Anyone can use Instagram.

From local bakers to YouTube stars. But if you want to improve your Instagram skills, use a few of the tips mentioned above for an improved Instagram feed.

Creating quality content is, above all, one of the best ways to engage and excite your audience.

So make it a priority.

Everything else should come second.

And if you want to learn even more about how to grow your Instagram following, get a downloadable copy of our eGuide on How to Grow Your Instagram.

Kyra Chambers

Kyra Chambers, also known as Kyra The Creative is a Photographer, Artist, and Multi-media Designer. She's been taking pictures since 2016. She loves to capture memories for families and impactful images for professionals.